Marketing to PAs in Family Practice, Internal Medicine, Emergency Medicine, Pediatrics,OB/GYN, Occupational Medicine, and other related areas, is an opportunity you cannot afford to miss.
Your chance to meet a growing market responsible for writing more than 303 million prescriptions a year!
Why? Because AFPPA´s conferences welcome several hundred dedicated, eager Physician Assistants from around the country. PAs are eager to exchange ideas and experiences with their colleagues; eager to catch up on the latest news, ideas and treatment techniques; eager to learn from the top experts in the medical profession; and, most importantly to you, eager to learn all about your products and services.
A Once-A-Year, One-Of-A-Kind Opportunity
PAs are influential health care providers who perform most of the same functions as the physicians with whom they work. Among their duties, PAs:
take detailed patient histories,
conduct physical exams,
order and interpret diagnostic tests,
perform medical and surgical therapeutic procedures,
and in all 50 states write prescriptions.
Currently, PAs write more than 10% of all prescriptions (over 303 million each year), and over 77% of PAs are responsible for meeting with pharmaceutical representatives - many as the primary contact.
You won't have another chance to meet such a large and quantified audience until 2010.
Product Theaters: Maximize Your Impact & Increase Your Results!
How can you take advantage of cost effective solutions for the PA market? The AFPPA offers Product Theater opportunities at each of our educational conferences. These 45-minute sessions provide an opportunity for PAs to gain information on specific products or areas in their field. This is an excellent sponsorship opportunity to get your message across to hundreds of highly-qualified PAs. For more information and to secure your session, please click here or to contact a member of our Event Management Team, please call Dillehay Management Group at 770.640.1022.
PAs are Looking to You for Solutions!
AFPPA's conferences attract the most dedicated PAs in the profession. They're coming from across the U.S. to learn everything they can about their occupation - and find the tools to help them do their jobs better. If you have a product or service that can help them provide better health care, or help them work more efficiently, you'll have their complete attention.
Want to Recruit the Best PAs?
You'll Meet Them at AFPPA's Annual CME Convention and Exhibition Hall. Whether you're interest in filling current vacancies, or attracting the best candidates for the future, the AFPPA Annual Convention Exhibition Hall is the place to be. Your booth will put you in contact with hundreds of prime candidates from across the country. In addition, you'll make contacts that will help you attract the best and brightest PAs for years to come.
Space is Extremely Limited...Reserve Your Booth Today!
If you don't move quickly, you'll be left behind. If you participated in prior years, you know how important this convention is to your organization's success. Increase your visibility and demonstrate your commitment to AFPPA and its Annual Convention. Don't miss out this year...reserve your space NOW!
Physician Assistants: Integral Members of the Health Care Team
PAs Write Prescriptions, Buy Medical Services, Order Equipment... PAs work hard to stay informed about the latest products and services. They have to, because top-quality patient care demands up-to-the-minute knowledge of treatment options and techniques. Plus, since many PAs are charged with making medical purchases for their practices and departments, they are the people making and influencing buying decisions for a wide range of products.
...Join Associations, Read Journals, Buy Medical Books, and Attend Seminars... Staying current is a full-time job for most PAs! Just like the physicians with whom they work, PAs are expected to stay on top of medical developments by satisfying 100 hours of CME credit bi-annually. That´s why they are prime prospects for everything from traditional medical journals to sophisticated on-line databases... and why the list of AFPPA´s exhibitors (see below) reads like a who´s who of medicinal information publishers and providers.
...and Should Be an Integral Part of Your Marketing Plan. Do you dedicate 10% of your marketing budget to reaching PAs? You should! PAs already write more than 10% of all prescriptions, and the profession is growing rapidly. In fact, the Department of Labor has rated the PA profession as the third fastest growing occupation in the U.S.. If your company markets to physicians, it should also be marketing to Physician Assistants.
Physician Assistants Will Write More Than 5 Million Prescriptions This Week! That adds up to more than 303 million prescriptions a year – which is more than 10% of the entire pharmaceutical market! And, in categories like broad spectrum antibiotics and analgesics, PAs are even more influential.
If you market to the health care community, it´s time to add Physician Assistants to your marketing plan! Start by reserving your space at AFPPA´s conferences. PAs work hard to stay informed about the latest technologies. Make sure they know about your products.
Product Theaters: Maximize Your Impact & Increase Your Results!
Physician Assistants: Integral Members of the Health Care Team
